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Monheimer Institut
Clients
International research
Contact persons
Research areas
Consumer insights
Brands
Products
Advertising impact
Media
Methods
Qualitative
Quantitative
Apparative
Contact
Content
Methods
Tachistoscopy
Eye tracking
MIOS (Monheimer Institut Online Scoring)
Apparative
Conjoint measurement
Face-to-face (1-1 interviews)
CAPI (Computer Assisted Personal Interviewing)
CAWI (Computer Aided Web Interviewing)
CATI (Computer Assisted Telephone Interviewing)
Quantitative
Explorative interviews
Observations
Online
Ethnographic interviews
Creative workshops
Group discussions (focus groups)
Psychological in-depth interviews
Methoden
Qualitative
Monheimer
Contact persons
Clients
International research
Monheimer Institut
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Personal
Marco Kewe
Wolfgang Schlünzen
Anett Heiland
Research areas
Trailer analyses
Online advertising
Products
Research areas
Timeslot analyses
Genre analyses
Title tests
Casting and celebrity analyses
Programmes
Special types of advertising, and product placement
Posters
Print ads and supplements
Radio commercials
TV commercials
Product optimisation and diversification
New products
Product concepts
Generation of product ideas
Brand development
Brand status quo
Brand building and brand launch
Brands
Media
Advertising
Consumer insights